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The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world? "Mobile Business Strategies explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals. Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, "Mobile Business Strategies provides: A strategic overview of the most promising mobile technologies and their potential applicationAn understanding of the intrinsic differences between m-commerce and e-commercePractical and hype-free advice for securing competitive advantage in this fast-moving field40 mobile business case studies from around the world.

i-mode and Java join forces to open the door to global commerce Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers and revenues of over 700 billion. Along with sharp increases in the number of users and the volume of revenues, the last 2 years have witnessed a dramatic improvement in the content of i-mode services. In January 2001 DoCoMo launched its i-appli service for downloading software applications - allowing users to install extra programs of their choice on their mobile phones. The programs are compiled using Java, and today's 15 million i-appli users can be seen as arguably the largest Java community in the world. Widely acknowledged as the founder of i-mode, Takeshi Natsuno discusses the success story of i-mode to date by providing a behind-the-scenes look at the management concepts applied while formulating the i-mode strategy. This stimulating volume provides a hands-on look at how he managed to effectively introduce the Internet way of thinking rather than the telecoms way of thinking in order to implement the i-mode service. Written by the most highly respected expert in the field, "i-mode Strategy "is an absolute must for everyone wanting to know more about DoCoMo's sustainable business model and i-mode strategy. 'In this book I offer an extensive introduction both to the basic i-mode concept, which is grounded in the theory of complex systems, and to the actual operation of i-mode services. I hope that it will both contribute to an understanding of i-mode and offer hints for readers in developing their own IT businesses.